Located in the vibrant Nanjing East Road Pedestrian Street, the Top Toy flagship store in Shanghai offers a unique shopping experience across three spacious floors. The store features a wide range of popular collectible toys, plushies, and exclusive merchandise, including well-known brands such as Sanrio, Disney, Line Friends, and many more.

On the first floor, visitors can explore the Fortune Cat Zone and browse through numerous blind boxes and character-themed products. The second floor showcases Shanghai-themed dolls, bags, and a LEGO activity area, along with an immersive packaging experience for a personalized touch. The third floor offers a cozy GG Bond (a popular Chinese cartoon character) photo room, a Fortune Bucket for a lucky draw, and a café for refreshments.

With its diverse range of products and interactive experiences, Top Toy is a family-friendly destination perfect for both collectors and casual shoppers.